![]() ![]() Company Size: Micro Business( 1-6 employees).WhatsApp Business App: Here are a few data points that will help you decide if WhatsApp Business App is for you. WhatsApp Business app and WhatsApp APIs are usually differentiated mostly on the basis of business size, but that’s not all.here are other factors that a business should consider while comparing both. WhatsApp Business app or WhatsApp API – which one is for your business? We will talk about the major differences between the two in the next section to help you decide which one is better for your business. This was done with an aim to provide medium scale businesses and large enterprises with the functionalities to integrate WhatsApp business with their CRM, automate processes and messages through their existing tech stack, have unlimited broadcast messages, assign repetitive tasks to bots, use contacts from their own databases instead of relying on phone contacts, and much more. In 2018 WhatsApp also released WhatsApp APIs. It has all the features of normal or consumer WhatsApp messenger, along with features like quick replies and labels to help businesses automate, sort, and quickly respond to customer messages. WhatsApp Business is a free to download app that was built to help micro-size businesses communicate more efficiently and securely with their customers. ![]() How to create a product catalog on WhatsApp business.WhatsApp Business features and how to use them.How to create and set up a WhatsApp Business account.WhatsApp business or WhatsApp API, which one is for your business?.Here is the table of contents to help you navigate through the blog easily. In this article, we try to help you understand and decide between WhatsApp Business app and WhatsApp Business API. WhatsApp Business is on track to become the go-to messaging channel for customer care, with the use of WhatsApp Business APIs forecasted to increase 5,400%³ by 2024. So, if you have not started using WhatsApp as a messaging channel to communicate with your customers then you are missing out on a great opportunity to sell and provide great customer support. Moreover, 61% of customers² don’t want to install a new app or migrate to a new messaging platform just to communicate with a business. It means that most of the potential customers/ buyers/ users of your businesses are using messaging as a channel of communication and more specifically WhatsApp. Out of that, 2 billion people use WhatsApp and 68% of these people say that WhatsApp is the easiest way to connect to the business.¹ You can fill in additional details in the Explore Business Tools window after this step is completed, or you can skip this step and fill them in later.īusiness Profile: You can fill out your business profile with information such as your operations' working hours, email address, and website address.Ĭatalog: You can display a list of your company's products and services.4 billion people in the world have a smartphone. Profile Picture/Logo: Your company's logo can be used as your profile picture.Ĭategory of Business: Choose the appropriate category for your business from the dropdown menu.ĭescription: In 256 characters or less, describe what your company does.īusiness Address: Put your company's official corresponding address in this field. On the requirement of business details, you will be prompted with the following attributes in this window.īusiness Name: Insert your official business name here, which will be used to engage with your audience. This is the final step in creating a WhatsApp Business account once you've completed all of the previous steps. Another one is WhatsApp Business API, designed for big companies and organizations. First is the free-to-use WhatsApp Business App that can be downloaded from the play/app store. WhatsApp Business accounts fall into two categories, where they have two variations of the App depending on the business size and operation. Business can add their digital catalog to the app, create message templates and set up quick replies for repeated questions, and also highlight their working hours, and so on. The business account certainly has additional features that aid small businesses to start with an online business. WhatsApp came up with the idea of Business accounts to bridge the gap and facilitate a smooth interactive platform that's been used by more than 2 billion active users. Let's take a moment to understand, What WhatsApp Business Account is and how it's different from the normal WhatsApp app.Īs the name suggests, the WhatsApp Business account is the communication platform for both big and small companies to interact with their customer base. Before we start talking about the steps involved in creating or setting up a WhatsApp business account and ponder upon the technicalities of the App. ![]()
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